They’re coming…no wait, they’re here!
The NPD Group, reported recently that Baby Boomers were taking the internet by storm…watch out teenagers your parents are surfing the web. 61% of Baby Boomers have viewed and downloaded video. Videos give you a big impression in a bite size format and leave you wanting for more. This gets the baby boomer generation thinking and researching for more and that’s more information. Guess what? The Older Worker Generation is spending 87% of their time surfing the internet, or about 123 minutes online daily.
Not only have that 41% of Baby Boomers been taking in the social networks sites, they are interacting. That’s right they are taking advantage of the social features and meeting people. You might run into your parents on Facebook so you better be nice! These sites are no longer for the teeny boppers.
On average the typical Boomer will experience two major life events surrounding career, family, finance or health each year. These events can and will have a major impact on attitudes, life goals and consumer behavior. You bet they will turn to the internet to find solutions from finding a job to seeking advice and WiserWorker.com will be here to help.
Tags: baby boomers, jobs, older workers