Older Worker = Badge of Honor
Older Worker…what does this term mean? Does it infer age, experience or maybe a segment of a marketplace? Perhaps it means all three of those combined? What it shouldn’t do is turn you off. To me the term older worker should be looked at as a badge of honor, it means this particular employee has fought the employment battle and has the expertise to prove it; it’s a trait every employer should be seeking in a candidate.
Still it’s a constant point of conversation when you bring up any fraction of the word old; rather it is old, older or oldest. So when we ventured in this quest to create WiserWorker.com. I was a bit timid at first because we really are serving the older worker, however what to call them? So the research. Began I started with talking too many and I “mean many” people about what term really fits the target market.
What do the people who we are targeting (older workers) react to? You might be surprised to know the only people who turned their noses up at the term older worker really don’t fit into the category! The people who do fit into our demographic didn’t really seem to mind.
Moreover, I found it was a case of “call a spade a spade!”
You see what I found out is getting old can be one of two things an adventure or a death sentence. You can boldly accept the fact you are going to age because whether you accept it or not it’s gonna happen….then accept with it with grace! Being older is a badge of honor; it’s a sign of distinction.
How old would you be if you didn’t know how old you were? ~Satchel Paige
Tags: Older Worker