Wiser Worker Blog

Do you Blog?  Do you Tweet?  Are you LinkedIn?  Do you socialize on Facebook?

Have I just overwhelmed YOU? AM I speaking in another tongue? Well it’s okay… if you don’t know these terms today but you need to learn them…at least make yourself familiar with they mean and how they can make your job search helpful and more importantly successful!

Let’s get to the meat and potatoes of the situation, how they can help YOU. Well here it is…. recruiters frequently search sites of these nature to either look for job seekers or to post open jobs because they are all FREE.  If you can join the millions online you can help yourself right into a job! 

The best way to start is to jump in feet first and play around with the sites…you can’t break anything and heck you might have fun!  Enjoy!

Blog: “is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.”

Twitter: is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.

LinkedIn: The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.

Facebook: is a global social networking website that is operated and privately owned by Facebook, Inc.^[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region.

Don’t cut and paste your resume into your profile.

You wouldn’t hand out your resume before introducing yourself, so don’t do it on LinkedIn.  However, describe your experience and abilities as you would to someone you just met.

Borrow from the best marketers.

Interject your profile with your voice. Use adjectives, colorful verbs, active construction (managed project team). Don’t write in the third person. Picture yourself at a conference or client meeting. How do you introduce yourself? That’s your authentic voice, so use it.

Write a personal tagline.

That line of text under your name is the first thing people see in your Profile. It follows your name in search hit lists. It’s your brand.  Create your professional personality into a more eye-catching phrase that describes who you are at a glance. (Your e-mail address is not a brand!)

Put your elevator pitch to work.

Create a 30-second description

The essence of who you are and what you do, is a personal elevator pitch. Use it in the Summary section to engage readers. The more meaningful your summary is, the more time you’ll get from readers.

Explain your experience.

Help the reader grasp the key points. Briefly say what the company does and what you did or do for them.   Use those clear, succinct phrases here and break them into visually digestible chunks.

Pat your own back and others

Get recommendations from colleagues, clients, and employers who can speak credibly about your abilities or performance. (Think quality, not quantity.) Ask them to focus on a specific skill or personality trait that drives their opinion of you. Make meaningful comments when you recommend others.  

Build your connections.

Connections are one of the most important aspects of your brand. The company you keep reflects the quality of your brand.    Identify connections that will add to your credibility and pursue those.  As you add connections and recommendations, your Profile develops into a peer-reviewed picture of you and of your personal brand.  

Ok, because of your awesome resume and cover letter, you have gone on an interview. I suppose your think that is the end of it, right?  Wrong!  Now you have to write a thank you letter.

Send the thank you letter within 24 hours of the interview, whenever possible.  They should be typed unless you have been corresponding via email the whole time.  Getting a business card will help you remember who you interviewed with and their title.

Be concise.  Use the same paper that your cover letter and resume were printed on. 

Address any unresolved issues that came up during the interview.  If questions came up during the interview or if more information was requested, the thank you letter is the perfect place to include that information.

Include something specific about your interview.  This will help the interviewer remember you and help you stand out from the pack.

Emphasize your strengths one more time.  Let the interviewer know that after meeting with them, you are more confident that your skills are a match for their organization.

Most importantly, thank them for their time.  Everyone’s time is valuable.  A simple acknowledgement will let them know you respect that.

Last, but definitely not least, proofread your document before sending it out.  Do not give the hiring manager an easy reason to eliminate you from consideration.

Your cover letter and resume did their jobs.  They caught the attention of the hiring manager and you are now scheduled for an interview.  Now what?

The job interview can be nerve racking.  Being nervous before a job interview is normal.  You can alleviate some of those nerves by being prepared for the interview.  This is where doing research on the company you are interviewing with will really pay off.  It shows a genuine interest in the company and it can help you come up with questions for the interviewer.

Here are a few things you can do to help the interview go smoothly.

Make sure you know where to go for the interview.  Try driving the route you will be taking prior to the interview. Being familiar with where the interview is will help you stay calm.

Arrive early.  You will probably have to fill out an application before the interview begins.  Being late may also raise a warning flag about you even before the interview starts.

Dress professionally. Hopefully this goes with out saying.  Your clothes should be clean and wrinkle free.  Your shoes should not be scuffed up. You only have one chance to make a first impression.

“Don’t fidget.” This is the one piece of advice I remember my Mom giving me before an interview.  Non verbal communication is important in interviews.  Standing up straight, making eye contact and a firm handshake are all good non verbal communication tools.

Be flexible.  Every interview is different.  Remember that the purpose of the interview is for the company to get to know you and for you to get to know the company.  There is no set formula for how to do this.  The more calm, prepared and relaxed you are the better off you will do.

Do you have any tips for a successful interview?  If so, we would like to hear about them.

Now that you know how to write your resume, (Thanks Amy!), it is time to focus on the cover letter.  It is just as important as your resume.  Think of your cover letter as a bridge between your resume and the job you are applying for.

Do your research

Before writing your cover letter, research the company you are applying to.  Find out who the hiring manager is by calling the company.  Also, find out some information to use in your letter. For example, is company XYZ a leader in their particular industry?

Read the job description very carefully.  By doing so, you will be able to figure out the important skill / qualifications of the position.

Write the cover letter

Now that the research is done, it is time to start writing the cover letter.  Your first sentence should stand out and grab the reader’s attention.  The rest of the paragraph is the “why you are applying” paragraph.

The next 1 -2 paragraph(s) are the “what can you do for the company” paragraphs.  Highlight a couple of your skills that strongly match the qualifications in the job description.  Remember to keep the focus on how you can help the company.

The last paragraph is the “summary” paragraph.  Thank the hiring manager for their time.  Let them know you are available for interviews and that your resume is enclosed.  Indicate know you will follow up with them.

Finally, here are a few more tips for writing a good cover letter.

·         Proofread, Proofread, Proofread. Spell check your document and have a friend read it.  There cannot be any mistakes or typos.

·         Be concise. Don’t use two words when one will work. Make every word in your letter work for you.

·         Be upbeat and positive in your letter. Sound excited about the prospect of working for this company, all the way though the letter.

·         Do NOT write a generic cover letter.  It shows a lack of interest on your part.

Do you have other suggestions for writing a resume or cover letter?  If so, we would love to hear about it.

I attended a job fair for older workers last week and held a workshop on navigating the job market, I was interested in what information was shared and what needed to be talked about these are just a few of the topics covered. I hope this information helps you get through the rough seas ahead.

More is TOO MUCH

It’s a fact more is just too much, often people who are in the older worker category give to much information on their resume.  It’s essential that you keep your resume to ONE page. Yep that’s right folks I said ONE page. You can tell a hiring manager everything they need to learn about you in one page, more will get you shuffled to the bottom of the pile.

History is Irrelevant

Hiring managers what to know what you CAN do for them if you get hired, they are less interested in what you have been doing for the last 20 years. Make your resume stand out,  make your past work history relevant to the job you are applying for, with that said the experience you have gained in past positions is more than relevant.

Example:

Your Past: You have been in the medical field managing a office full of nurses. 

Your applicable skill transfer: Your ability to manage an office staff.

Telling Yourself That No One Hires Older Workers

Phooey, if you start out with an I can’t do attitude well you know the outcome.  Go to each and every interview with the mindset that you are the best person suited for the open position. Remember you come to the table with years of experience and the will to get the job done and done right.

Persistence Pays

If you feel that you have found the job that was meant for you then by all means apply for it and follow up with the online application. There is no harm in checking in with the hiring manager to see what the hiring process looks like. You don’t want to be one of a 100 resumes, be the one that stands out.

Practice, Practice, Practice

Before your actual interview practice questions that might come up and have answers ready, there is nothing worse than being unprepared. Grab a friend and hold practice interview or if all else fails stand in front of a mirror and practice.

At the end of the day stop trying to blend in among the millions of job seekers. YOU were born to Stand Out! 

Growing up, I loved reading Dr. Seuss books.  Green Eggs and Ham was my all-time favorite.  I also liked the stories about the Zax and Sneetches.  Even now as an adult, I like giving Dr. Seuss books to my friends who are having kids.

What I am realizing as an adult is how influential those books have been in my life. The lessons in them that were transparent to me as a child are now a reminder of the things I try to be and do.

Green Eggs and Ham is still one of my favorite children’s books.  I love the persistence of Sam I Am and how hard he tries to get the green eggs and ham eaten.  Sam I Am has taught all of us to not be afraid to try new things.

Another one of my favorite stories was bout the North Going Zax and the South Going Zax.  They came to a point where they both faced each other and refused to move.  They were so set in their ways, that a whole city built up around them.  I learned that is it not always ok to be stubborn.

Then there is the story about the Sneetches.  One set had stars on their bellies and the others did not.  The ones without stars on their bellies wanted to get stars to be considered cool and equal to the star belly Sneetches.  After a bunch of adding and removing of stars, the Sneetches forgot who originally had a star on their belly and who did not.  They realize that as long as they were Sneetches, it didn’t matter what was on their belly.

All of these lessons were great to learn as a kid and stuck with me as I was growing up.  Now that I am an adult, these lessons are just as applicable.

In a new or current job or in life in general, it pays to be willing to try new things, being flexible and be true to who you are.

Thank you Dr. Seuss.

What things that you learned as a child still help you today?

Growing up I can remember watching I Love Lucy everyday during lunch, mom would make us sandwiches and we would sit in from of the black and white television in the kitchen.  It was our ritual to spend the lunchtime watching Lucy solver her latest dilemma.  Today I was struck with a particular show memory where Lucy had spent too much money on a dress and was forced to get a job, and of course she took Ethel along where they interviewed and were hired at a candy factory.

I recently hosted job fair classes on “Navigating through today’s job search”, and it brought me back to this memory of this I Love Lucy episode. While it’s certainly true that finding a job in today’s job market is difficult it will never be as difficult as Lucy and Ethel made it.

I hit on three specific points during these training sessions:

1.     Forget what you used to do, it’s different out there and you need to try something new.

2.    Create a resume that profile’s what you can do for a company not what you have done in the past.

3.    Do it in ONE page, recruiters only have time to hit on the highlights. You can tell your story on one page if it’s effectively written.

 While you probably won’t be looking for a job at a candy factory in the quality control area and consuming all the eating; you can certainly learn that while job search is difficult but you have tools that Lucy and Ethel didn’t have and you have the ability to reach out and get help when you need it, visit wiserworker.com and I will strive to make your job search a little less of a hassle.

And that folks is why we not only NEED National Employ Older Workers but why I look forward to this event all year. National Employ Older Workers Week showcases as well as honors the Senior Community Service Employment Program (SCSEP), which provides on-the-job skills training to individuals 55 or older with limited financial resources. Over the years, SCSEP has helped over one million older Americans enter the workforce.

WiserWorker.com honors older workers by hosting a job fairs series that operates in markets all across the United States. Our theme this year is Putting American’s Back to Work our goal is to hold events where employers are hiring job seekers NOW!

So do yourself a favor is you come across an older worker do one of 2 things thank them for their service or better still HIRE THEM!!

So let’s pretend you have spent the last 20 years working for the same company, what next?  I found a pretty neat company I would like to introduce you to: FranNet.  They specialize in helping people who are ready to leave the corporate world but are not yet ready to retire to start their own business through franchised business ownership.   FranNet consultants work individually with people just like you who are interested in purchasing a franchised business and help you find the right one for you.  So what’s a franchise?  My favorite go to source Wikipedia defines it as:

“Methods of practicing and using another person’s business philosophy. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee.”

Beginning a new career is never a decision one should enter into lightly, and the consultants at FranNet are in place to help you make the correct choice for YOU. They use a specific profiling and consultative process to determine a business model unique to each person. This model suggests specific franchises that fit best with each person’s goals, skill sets and interests, both personally and professionally.

The folks over at Entrepreneur Magazine recently published the 10 most popular franchise opportunities.  The list has business ranging from hardware to food service, and provided a pretty diverse list of companies that you could own as part of a national brand. 

While it’s never an easy choice to select a second career, you should start with someone who knows a little about the next phase of career building.  If you think owning a franchise is the path you would like to take, FranNet is the company who can lead you down that path.