All generations are called something different and it regardless which group their lumped into Gen Y, GenMe or Millennials, the youngest generation of workers, born roughly between 1980 and 1999, is here in the workplace. Wait they’re bringing their values to the office and beware they may clash with yours. They’ve been variously labeled as entitled, narcissistic, altruistic, individualistic, wired, fast-learning and over-confident.
Up until this now it’s been pure conjecture as to what the labor melting pot would look like when all these generations joined but now there’s data to support the stories according to Stacy M. Campbell, professor of management at the Coles College of Business at Kennesaw State University. Campbell recently published “Generational Difference in Work Values: Leisure and Extrinsic Values Increasing, Social and Intrinsic Values Decreasing,” in the 2010 Journal of Management.
Campbell and her co-authors looked at the generational attitude differences toward five key work values:
1. Extrinsic values (pay, benefits, status)
2. Intrinsic values (meaningful and interesting work)
3. Social values (wanting friends at work)
4. Altruistic values (giving back, volunteerism)
5. Leisure values (vacation time, pace of work)
Findings:
ü Gen Y valued intrinsic rewards somewhat less than Gen X and boomers.
ü The younger generations placed a much higher value on leisure time
ü The youngest generation’s interest in salary and status — did not decrease.
ü Generation X valued money; they were willing to work hard for it.
ü Gen Y has the high expectations of getting paid well and having more leisure time.
ü Gen Y was no more or less interested in altruism than previous generations, but that it valued social interactions at work less than either Gen X or boomers.
It appears that we are one big melting pot and one with lots of differing views on how the marketplace works. What all the people in the pot need to remember is that we are all part of the make team and need to work together. Understanding is only the first step!