Silver Hairs Surfing the Web
Tuesday, November 10th, 2009Baby Boomer and Older Workers are surfing the web and STOP the presses they spend more time online than the average teenager. Your grandparents use the internet for more than email cute picture of their grandkids. It’s time we start looking at this demographic as a major player. Let’s face it they’re not going off into retirement and playing golf and sipping on martinis. However they may be using the internet to make reservations at the club for only the best tee time.
So what exactly are they doing? Well……..everything shopping, communicating and well socializing with their friends! When they’re not surfing the web for the latest information they’re befriending people on Face book, tweeting the latest rage on Twitter and following the latest trends on blogs.
Baby Boomers and Older Workers:
Regularly use email 94%
Look up health and medical information 71%
Keep up to date on the latest news 70%
Are spending your inheritance on online gaming 47% (You better keep working!)
Managing their finances and banking 59%
Hitting the latest sales as they shop online 71% (highest % among any generational group)
Looking for work on WiserWorker.com
So the lesson here is that you better be taking this demographic seriously and learn from them as they want to teach you what they know!
Source: Cable & Telecommunications Association for Marketing (CTAM).